White City Living

Looking for an Affordable New Build Under £700,000? Discover White City Living

White City Living is an exciting new residential development located in the vibrant areas of Gravesend, Hammersmith, Harlow, Holland Park, Ladbroke Grove, Maida Hill, North Kensington, Notting Hill, Oxted, Radlett, Redhill, Shepherd's Bush, Westbourne Green, White City, and Wormwood Scrubs, London. Developed by South Quay Plaza (Harcourt Gardens), this project is completed and offers homes starting from just £685,000, making it an excellent choice for those looking to buy property in London under 700k.

This stunning development features a total of 1,845 thoughtfully designed units, ranging from studios to four-bedroom apartments, maximising both space and comfort. With unit sizes reaching up to 210.99 square metres, you’ll find a variety of options to suit your needs.

Who Should Buy Studio, 1 Bedroom, 2 Bedroom, 3 Bedroom and 4 Bedroom in White City Living?

If you are a first-time buyer exploring affordable homes for sale in London below 700000, White City Living is tailored for you. This development offers a mix of studio, one-bedroom, two-bedroom, three-bedroom, and four-bedroom apartments, providing great value for modern city living. With a starting price of just £685,000, it’s perfect for those seeking a stylish yet affordable entry into the property market.

Whether you’re attracted by the competitive pricing or the lifestyle perks, this project stands out in West London. New builds for sale in London under £700,000 rarely offer such high-spec interiors and amenities at this value. With the current status marked as completed, buyers can take advantage of tailored payment plans and early mortgage approvals. If you’re budget-conscious but refuse to compromise on quality, White City Living is designed with you in mind.

Are you an international buyer from the Middle East, Asia, or beyond? Good news: foreign nationals can buy property in London without restrictions. All units in White City Living come with Freehold ownership, providing you with full property rights and long-term security.

For investors, White City Living presents a fantastic opportunity as a buy to let under £700,000, with a projected high rental yield and increasing demand for rental property London below 700k. Whether you're searching for an investment property London under 700k or a freehold house London under 700k in a prime location like West London, this project offers long-term capital growth and reliable income. Coupled with flexible investment purchase options and proximity to key transport links, this is a compelling choice for investing in London.

Not Sure If This Is the Right Property for You?

Buying property in London can be complex, from navigating legal requirements to securing financing and discerning the true value of listings. Not every advisor has your best interests at heart.

At Entralon, we provide commission-free guidance backed by data, not pressure or sales tactics. Whether you’re comparing multiple properties or wondering if White City Living truly meets your needs, we’re here to help you make the smartest move for your future.

Fill out the form for a personalised shortlist and honest answers to all your questions. Let’s simplify your buying journey together.

What’s It Like Living in White City Living, a New Build Home in Zone 2 Under £700k?

Step inside your new home at White City Living and you’ll discover bright, open-plan interiors designed for modern living. Whether you choose a compact studio or a spacious four-bedroom apartment, each unit is crafted for comfort, functionality, and style. Enjoy sleek kitchens, energy-efficient appliances, and private balconies that offer the perfect urban sanctuary.

Living at White City Living means more than just owning a property; it’s about being part of a connected, vibrant community. From sipping coffee at local cafés to enjoying riverside walks, and commuting easily via nearby stations like Ebbsfleet International, Goldhawk Road, and Holland Park, this is one of the best London homes under 700k for smart, city-focused buyers.

These new builds under £700,000 blend contemporary living with local charm. From morning jogs in nearby parks to weekend markets and hidden eateries, residing in West London offers the lifestyle and convenience that first-time buyers and buy-to-let investors are seeking.

Want Photos, Videos, or a Personal Walkthrough?

We understand that buying a home is a significant decision, and sometimes, you need to see more than just a brochure. Fill out the form to request exclusive photos, virtual tours, floor plans, and detailed specifications for White City Living. Our team is here to provide you with the full picture.